Pitch #3 Print (Magazine)
This advertisement is also a print advertisement that would best fit into a magazine. The dominant element in this ad is the large image of the Trek store in the center of the ad but also the images in the checkerboard along the bottom. These images reach towards the more experienced bikers by showing the high quality services the store has. Also they draw the viewers attention to the ad and makes them want to see more. The headline then contains a compliment the consumer claim that makes them want to shop like the pros. This is then followed up by the Trek logo to make the company very clear and make them aware of Trek. The image is then followed a checker board showing the products and services that the Trek store offers to its customers. In the business ID it give the location of the store so they know where to find the store. I believe that this ad will be effective for the Trek store and hope you consider it.